Our commitment to family businesses
The pivotal role of family businesses in economies worldwide is underpinned by their unique long-term vision, values and legacy. These attributes are evident in their deeply-embedded value systems and customers’ trust, sustainable practices, agile decision-making and proud track record of innovation and legacy-building.
This distinctive set of characteristics gives family businesses a competitive advantage.
However, this competitive advantage is threatened by today’s fast-paced change and radical disruption in the market. For family ownership, new perspectives of the next generation need to be recognised and addressed to ensure effective transitions are in place. That’s why at PwC, we offer a human-led and tech-powered approach that allows businesses to use technology to solve real, human needs, to maintain this competitive edge.